Tara O'Doherty

Tara has been kicking it in the digital world for over a decade and she has somehow collected a pay check for her cognitive capital from places like FCB Interactive, McLaren McCann Interactive, Cossette Interactive/Fjord and Momentum (formally BlueSpark).

You may have heard her rant about digital marketing, user experience, and usability at one of many conferences in North America, or perhaps at the local water cooler, but most likely it was at The Spoke Club on Thursday nights where she holds court.

Tara currently warms a seat on the CMA Digital Marketing Council and works extensively in North American with companies like AT&T, Purolator Courier Ltd., Mazda, and Ericsson helping them make their digital experiences exceptionally easy, innovative, and profitable.

Tara lives in Toronto with her Blackberry, 12 mobile devices-she-is-currently-testing, her hamster dog, Splinter Elvis Tito Jackson, and her evil cat Madison.

Usability, Recession, and the Blessed Trinity...

Sorry for the delay my CMA friends! The digital user experience trenches have been busy and the war is far from over. Actually it is just getting very interesting! This post features some tidbits on my fav topics....usability, recession, and the blessed trinity: Facebook, YouTube and Google.

Is Customer Experience Recession-Proof?
CIO Insight talks about improving online usability, adding new online functionality, making online interactions more enjoyable and improving cross-channel interactions....finally I'm not the only one who knows "The Secret". And he told two friends...and-so-on-and-so-on......

From one power user to another, I ask you - could it be true? Are Facebook's 15-Minutes Up?
Say it ain't so! I have not reached 1000 BFF (Best Friends Forever)!

Thank gawd! It has finally happened and users everywhere are filled with glee!
YouTube Balances Higher Quality Videos with Usability

Customer-centric approach 'took Google to the top'
And it is this simplicity that has strengthened both the company's brand identity and its usability, Mr Wallington claims..... and never mind that yummy Google-bottom line! DOH!

Enjoy!
Tara